IDC report: the tablet market is slowing down!
Until recently, it was widely accepted the thesis of a "post-pc" era, that is, a situation in the global market in which tablets or hybrid devices take the place of traditional computers. Just a few weeks ago we told you about the slow evolution in the tablet market, while the latest data from analyst firm IDC indicates that this sector of the economy is facing a strong slowdown.
What data allow such a thesis? IDC analysts cite 2013 tablet sales statistics. There was a period in which sales of these devices increased by as much as 52.5% relative to 2012.
Whereas in This year this growth will be only 7.2% relative to last year. The naked eye can see the scale of this slowdown. A difference of more than 45% is sure to give many a manager a headache.
What is the source of such a dramatic decline in tablet sales? It is certainly difficult to write about any single cause in this case. One of them may be typical life cycle of a tablet. This is a device that we change relatively rarely, and certainly less often than smartphones.
Pressure to buy another high-performance tablet is expected to hit us on average every 4 years. Ryan Reith, one of IDC's directors, explains:
"At the beginning of the tablet market, it was predicted that the life cycle of these devices would be similar to that of smartphones, with a replacement frequency of every 2-3 years. But instead, many tablet users have chosen to stay with their device for more than 3 years, and in some cases for more than even 4 years."
Another reason for the decline in tablet sales may be Stabilization of developed markets, Where consumers have already managed to meet their needs. Moreover, the manufacturers themselves are trying to take care of customers, if only by the policy of updating device software. For some people, the availability of upgrades may be reason enough to stay with their current hardware.
The overall picture is completed by quite The meager position of tablets and hybrid devices running Windows. Microsoft wasn't even helped by its partnership with Intel. At the moment, tablets running Microsft's system account for just a 4,6% market, and the undisputed leader is Android, which has secured a share of 67,7%.
True, the holidays are yet to come, but shopping fever is already in full swing. Perhaps the holiday season will affect the level of tablet sales this year, while the A revolution in numbers is unlikely to be expected.
Tablet manufacturers need to come up with new technologies and solutions, That will encourage consumers to switch equipment more often. However, it seems that some companies (which produce tablets and smartphones at the same time) have conflicting sales policies. Offer increasingly larger smartphones (phablets), thus limiting the space for tablets.